A showcase of the brand identity, logo, and visual assets crafted for Finddr — a service platform that connects users with skilled artisans at the tap of a button.
I was tasked with creating the brand identity for Finddr, a tech-driven platform built to connect users with skilled service providers—anytime, anywhere. The core philosophy behind Finddr is simple: access to reliable services should be seamless, transparent, and stress-free. Finddr offers a user-first experience that empowers individuals to find, evaluate, and book trusted artisans across a wide range of categories—from home repairs to personal care—right from their mobile devices. Whether you're scheduling an urgent plumbing fix, booking a beauty session, or hiring for a home project, Finddr’s clean and intuitive interface ensures a smooth experience for both clients and service providers. The brand identity I developed for Finddr reflects this modern, practical, and efficient spirit. It combines bold, energetic visuals with a warm and trustworthy tone, positioning Finddr as the go-to platform for getting things done—quickly, conveniently, and confidently. At its core, Finddr is about empowering users to Find. Connect. Get it done. It’s not just about hiring help; it’s about redefining the way we access and experience everyday services.
To kick off the brand identity design for Finddr, I began with in-depth research into the service-based market and the client’s vision of connecting reliability with simplicity. I developed a moodboard inspired by urban lifestyles, bold typography, and clean, minimal layouts — aligning with Finddr’s modern and accessible brand tone. This early, collaborative step helped establish clear creative direction, reduced guesswork, and made the entire design process more efficient.
The logo design for Finddr started with concept sketches that captured the brand’s role as a trusted link between users and skilled service providers. I focused on a clean, modern mark that feels approachable yet professional. The goal was to ensure clarity at all sizes and maintain versatility across digital platforms, app icons, and branded materials.
