Explore the brand identity logo and visual assets created for Jedidah
I was tasked with developing the brand identity for Jedidah a streetwear brand with the tagline "Where comfort meets style". At Jedidah we believe that style should never come at the expense of comfort. The brand offers a curated collection of streetwear essentials that seamlessly blend fashion-forward designs with utmost comfort. Our hoodies and graphic-designed shirts are meticulously crafted to provide a perfect fit and showcase the latest trends. Whether you're exploring the city streets or hanging out with friends our quality sneakers and streetwear accessories will elevate your look to the next level. We prioritize delivering an exceptional shopping experience ensuring that your orders arrive in a timely manner. With Jedidah you can embrace your personal style while enjoying the comfort you deserve. Step into the world of Jedidah and redefine your street style
Before starting the design for Jedidah’s brand identity I conducted in-depth research into the streetwear market and the client’s vision for blending comfort with style. I created a moodboard featuring urban aesthetics bold typography and minimalist designs to align with Jedidah’s ethos. This collaborative step ensured that both the client and I were on the same page streamlining the design process and minimizing revisions
The logo design process for Jedidah began with sketching concepts that reflected the brand’s streetwear vibe. I focused on creating a bold modern design that incorporated elements of urban culture while maintaining simplicity for versatility across hoodies shirts and accessories
