Jedidah Brand Design

I was tasked with developing the brand identity for Jedidah, a streetwear brand with the tagline "Where comfort meets style". At Jedidah we believe that style should never come at the expense of comfort. The brand offers a curated collection of streetwear essentials that seamlessly blend fashion-forward designs with utmost comfort. Our hoodies and graphic-designed shirts are meticulously crafted to provide a perfect fit and showcase the latest trends.

Before starting the design for Jedidah’s brand identity I conducted in-depth research into the streetwear market and the client’s vision for blending comfort with style. I created a moodboard featuring urban aesthetics bold typography and minimalist designs to align with Jedidah’s ethos. This collaborative step ensured that both the client and I were on the same page.

The logo design process for Jedidah began with sketching concepts that reflected the brand’s streetwear vibe. I focused on creating a bold modern design that incorporated elements of urban culture while maintaining simplicity for versatility across hoodies shirts and accessories.