A showcase of the brand identity, logo, and visual assets crafted for True North — a vibrant, team-based trivia game that celebrates Canadian culture and knowledge.
I was tasked with creating the brand identity for True North, a vibrant, team-based trivia game that celebrates Canadian culture and knowledge. The core philosophy behind True North is simple: learning about Canada should be engaging, inclusive, and fun for players of all ages. True North offers an interactive experience that encourages players to explore history, geography, sports, and more while competing to be the first to reach the finish square. The brand identity I developed for True North reflects this lively and welcoming spirit. It combines bold, dynamic visuals with a warm and approachable tone, positioning True North as the go-to game for connecting people through shared culture and friendly competition. At its heart, True North is about discovery, connection, and celebrating what makes Canada unique.
To kick off the brand identity design for True North, I began with in-depth research into the trivia game market and the client’s vision of celebrating Canadian culture and knowledge. I developed a moodboard inspired by urban lifestyles, bold typography, and clean, minimal layouts — aligning with True North’s modern and accessible brand tone. This early, collaborative step helped establish clear creative direction, reduced guesswork, and made the entire design process more efficient.
The logo design for Finddr started with concept sketches that captured the brand’s role as a trusted link between users and skilled service providers. I focused on a clean, modern mark that feels approachable yet professional. The goal was to ensure clarity at all sizes and maintain versatility across digital platforms, app icons, and branded materials.
