True North Brand Design

I was tasked with creating the brand identity for True North, a vibrant, team-based trivia game that celebrates Canadian culture and knowledge. The core philosophy behind True North is simple: learning about Canada should be engaging, inclusive, and fun for players of all ages. True North offers an interactive experience that encourages players to explore history, geography, sports, and more while competing to be the first to reach the finish square.

To kick off the brand identity design for True North, I began with in-depth research into the trivia game market and the client’s vision of celebrating Canadian culture and knowledge. I developed a moodboard inspired by urban lifestyles, bold typography, and clean, minimal layouts — aligning with True North’s modern and accessible brand tone.

The logo design process started with concept sketches that captured the brand’s role as a fun and educational platform. I focused on a clean, modern mark that feels approachable yet professional.