Web Kitchen Brand Design

I was commissioned to create a logo for a brand named Web Kitchen Studios. The name cleverly combines "web" and "kitchen" to represent a creative digital space where ideas are cooked up and brought to life. The logo concept merges a kitchen utensil (a knife) with a coding symbol (</>), resulting in a unique and memorable mark.

Before beginning the logo design, I took time to deeply understand the client’s vision and goals. I created a moodboard to visually communicate ideas and ensure we were aligned from the start. This collaborative step helped streamline the design process.

The logo design process began with a detailed breakdown of the elements that would be included. I started by sketching a basic knife shape, which would later be transformed into a more refined version combining tech elements.