Explore the brand identity, logo, and visual assets created for Web Kitchen.
I was commissioned to create a logo for a brand named Web Kitchen Studios. The name cleverly combines "web" and "kitchen" to represent a creative digital space where ideas are cooked up and brought to life. The logo concept merges a kitchen utensil (a knife) with a coding symbol (</>), resulting in a unique and memorable mark that stands out in any context the client chooses to use it.
Before beginning the logo design, I took time to deeply understand the client’s vision and goals. I created a moodboard to visually communicate ideas and ensure we were aligned from the start. This collaborative step helped streamline the design process and minimized unnecessary revisions by keeping both the client and myself on the same page.
The logo design process began with a detailed breakdown of the elements that would be included. I started by sketching a basic knife shape, which would later be transformed into a more refined version.
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